Scamming the Engines...

Hi Folks:

While doing some research, I came across the following site:

http://www.aquapure.com/

In going over the code, I saw that the designer had created a block of 
keywords below the copyright line and gave the font an attribute of "white".  
I've heard of designers doing this - hides the copy from the viewer but 
supposedly gives them a boost in search engine placement when the spider 
reads the block of copy.

That I understand - not withstanding that the search engines will blacklist 
this site for doing this.

What I never saw before is that said designer also created "invisibile" links 
as well (also appears below the copyright line).  Now how is that supposed to 
fit into this chicanery?

Just curious - 

I also noted that the site loads fine on my PC, but chokes on my Mac using 
AOL's browser and also IE 4.5.

- Jeff K.

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