Re: design

by "Judith C. Kallos" <webmaster(at)theistudio.com>

Date:	Fri, 25 May 2001 12:20:26 -0500
To:	"Cook, Shelby" <scook(at)equibase.com>, hwg-basics(at)hwg.org
In-Reply-To:
	todo: View Thread, Original

Hey, Shelby: ;-)

At 09:00 AM 05/25/2001 -0400, Cook, Shelby wrote:
><snip>
>Back in the days when I was getting my business degree, I recall a marketing
>class which talked about shapes and their impact on consumer spending (i.e.,
>a triangle calls attention but does not cause consumers to buy, the circle
>tends to cause people to choose this product).  This is often used by
>designers of product packaging in the hopes of getting purchasers to see
>their products amid the scads of others.

I just purchased a mini e-book on psychological triggers that covers 
similar concepts. I haven't completed the entire article yet to know if it 
gets specifically into shapes but am finding it very interesting in how 
even minor ways to state things, from colors to location when it comes to 
information/products that can make a big difference in viewer reaction.   I 
have already integrated some of the things mentioned.

I have it available on my "do-it-yourself" site if anyone is interested in 
pursuing this information:
<http://www.technochallenged.com/marketing_resources.html>

HTH!
/j

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