Content vs Presentation [was Re: Text Size]

by Christopher Higgs <chiggs(at)unimelb.edu.au>

 Date:  Fri, 07 Jun 2002 09:02:23 +1000
 To:  Bert <bert(at)betterwebdesign.com.au>,
Paul Wilson <webguroo(at)tampabay.rr.com>
 Cc:  hwg-basics(at)hwg.org
 References:  servers attbi nonebuxnftob8p
  todo: View Thread, Original
G'Day Bert,

I think your last comment said it all!!

At 03:57 PM 6/06/2002 +0800, Bert wrote:
>If presentation is more important than the text, you may have a problem.

If presentation is more important than the text, then there is DEFINITELY a 
problem.  Users search the web for content, not presentation.

I've found this condition generally boils down to one of three reasons:
* dictated by outmoded "corporate policy" that expects a "print-identical" 
output (can be changed, but not easily)
* dictated by "clients" that don't understand the medium and don't know 
what they need (similar to above, but people are easier to change than 
faceless policies).
* dictated by the "designer" in which case the site generally lacks content 
and "presentation" is the only redeeming "feature" (in which case there is 
little hope :-)

I hate to be heretical, but I'm seeing a major shift away from "web 
authors" in favour of "content authors" - the primary difference being 
updated textual content without the need/ability to change 
design/navigation/usability.


Chris Higgs
Manager, New Learning Technology
ILFR, University of Melbourne
http://www.landfood.unimelb.edu.au/
Phone: +61 3 8344 9749  Fax: + 61 3 9348 2156

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