Pop-ups/pop-unders part II-III
by HJVisualGallerys(at)aol.com
|
Date: |
Sun, 16 Dec 2001 14:39:47 EST |
To: |
hwg-basics(at)hwg.org |
|
todo: View
Thread,
Original
|
|
Hi all,
Thought these recently found tips are good advice for anyone involved in
implementing pop-ups and pop-unders. Thoughts, comments, junk mail?
1) Evaluate your online business to determine whether your
site really needs a pop-up ad. Before implementing any pop-up ads
on your website, ask yourself some questions: What are the
purposes for using a pop-up ad? Am I using it everyday or just
for a few days?
2) If you choose pop-up ads, do not have multiple pop-ups on
a single web page. Do not use pop-up ads on your homepage, it may
keep your visitors from visiting your site.
3) Use a pop-up ad only once. For instance, you can use
a pop-up ad to announce your affiliate program, holiday sales,
a promotional offer, online survey, and newsletter subscription.
4) Control the size of each pop-up window. Make the ad smaller
so that it won't block your visitors' sight.
5) Make pop-up ads easy to close. Add a link or button on your ad
so that visitors can quickly shut it off after viewing your ads.
6) Test your ads before making them public. Be certain that they
function well. Invite friends to preview your ad. If their feedback is
positive, then go ahead! If not, make some improvements accordingly.
7) Avoid using pop-ups for other advertisers. Traditional banner ads
are still preferred when displaying ads for other advertisers.
8) If you choose to advertise for other businesses, pop-under window
is a better option. The visitors will only have a chance to see the ad
when they're ready to get offline.
9) Evaluate your pop-up advertising program periodically and identify
your best strategy.
10) Always keep your visitors in mind when your site deploys
pop-up ads. By only displaying the window once and only when
absolutely necessary, you can get maximum results while still
respecting your website visitors.=20
Very Best and Happy Holidays,=20
Stephen Jones=20
LTPAA Inc.
http://livetopaint.org/=20
Cincinnati, Ohio 45238=20
=A0---- "Art teaches us nothing, except the significance of life" - Henry=20
Miller=20
HTML: hwg-basics mailing list archives,
maintained by Webmasters @ IWA