Pop-ups/pop-unders part II-III

by HJVisualGallerys(at)aol.com

 Date:  Sun, 16 Dec 2001 14:39:47 EST
 To:  hwg-basics(at)hwg.org
  todo: View Thread, Original
Hi all,

Thought these recently found tips are good advice for anyone involved in
implementing pop-ups and pop-unders. Thoughts, comments, junk mail?

1) Evaluate your online business to determine whether your
 site really needs a pop-up ad. Before implementing any pop-up ads
 on your website, ask yourself some questions: What are the
 purposes for using a pop-up ad? Am I using it everyday or just
 for a few days?

2) If you choose pop-up ads, do not have multiple pop-ups on
 a single web page. Do not use pop-up ads on your homepage, it may
 keep your visitors from visiting your site.

3) Use a pop-up ad only once. For instance, you can use
 a pop-up ad to announce your affiliate program, holiday sales,
 a promotional offer, online survey, and newsletter subscription.

4) Control the size of each pop-up window. Make the ad smaller
 so that it won't block your visitors' sight.

5) Make pop-up ads easy to close. Add a link or button on your ad
 so that visitors can quickly shut it off after viewing your ads.

6) Test your ads before making them public. Be certain that they
 function well. Invite friends to preview your ad. If their feedback is
 positive, then go ahead! If not, make some improvements accordingly.

7) Avoid using pop-ups for other advertisers. Traditional banner ads
 are still preferred when displaying ads for other advertisers.

8) If you choose to advertise for other businesses, pop-under window
 is a better option. The visitors will only have a chance to see the ad
 when they're ready to get offline.

9) Evaluate your pop-up advertising program periodically and identify
 your best strategy.

10) Always keep your visitors in mind when your site deploys
 pop-up ads. By only displaying the window once and only when
 absolutely necessary, you can get maximum results while still
 respecting your website visitors.=20


Very Best and Happy Holidays,=20

Stephen Jones=20
LTPAA Inc.
http://livetopaint.org/=20
Cincinnati, Ohio 45238=20
 =A0---- "Art teaches us nothing, except the significance of life" - Henry=20
Miller=20

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