Promotion Woes

I have two really good clients.  One is a florist and one is a gift basket
company.    I've called several "professional" web site promotors, and they
all evade me, telling me that the competition is way too difficult.

OK.  I am not an *expert* on all the   ways of promoting within the search
engines, banner ads, etc. although I'm perfectly aware of how they function.
What's so interesting is that no one will accept the work.   Now the
question to this message board is   "What would YOU do?"    Look harder for
a "specialist"       or......     tackle this yourself??
     BTW, The clients are willing to spend some money.. not hundreds of
thousands of dollars, but a reasonable amount to advertise, assuming there
is *SOME* return on their advertising dollar.

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