RE: The State of Search Engines

At 01:12 PM 10/2/00 -0500, Judith C. Kallos wrote:
>At 12:45 PM 10/02/2000 -0400, Webmaster T wrote:
>>This ones pretty easy if they expect a guarantee simply tell them ANYONE
>>guaranteeing placement is using methods which are either unethical or
>>they are cloaking and serving different pages to different engines. This
>>in some cases results in a lifetime ban. Are they willing to take the risk?
>
>And, I do explain all that and don't make guarantees.  However, when 
>clients are bombarded with more information to the contrary this is an 
>ongoing topic that I felt we could discuss here.
>
>>I don't give a guarantee and my rates are much higher than those you
>>quoted. I have been retained by some of the larger Canadian sites to do SEO
>>and I refuse to work for anyone who expects guarantees.
>
>Goody for you.  Well, I didn't quote any rates and I don't offer 
>guarantees either. Didn't say that I did....
 >- snipped more of the same -<

I too have been retained by some of the larger Canadian sites - wait - I 
run one of them :), but it seemed obvious to me that Judith had placed 
herself as a knowledgeable professional. The fact that she subscribes to 
specialized quality newsletters, and she knows what they are, showed me 
that she has invested considerable time and money into this topic.

It seems the only thing that qualifies us as specialists is the time, 
understanding, and interest, put into the study of a topic so if someone 
shows all three - the odds are pretty good she is right up there on that 
pedestal assigned to experts and consultants retained by large sites ;).

I think the topic bears some discussion. The real question is: all issues 
of optimization techniques aside (what works, what doesn't etc.) the 
landscape is changing - and what can we as professionals perceive of these 
changes, and do about it?

Cheers

Kevin A. Jackson, Webmaster
mailto:kevin(at)biz-zone.com

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