Re: Search Engines Revisited

At 08:00 AM 10/17/00 -0400, Emerson D. Champion wrote:
> >- snipped -<
>Wary as I am about drawing conclusions on such thin evidence, these
>results do bring a couple of contradictory thoughts:
>
>1) If I can generate these results with no effort at all, how much
>better could I do with even a modicum of effort?
>
>2) Why should I go to all the time & effort necessary for high SE
>placement when doing nothing at all brings these results?
>
>All this is merely food for thought & discussion. I am not, nor do I
>claim to be, an internet professional, so I expect there are many
>factors I'm not aware of.
>
>Emerson Champion
--

The question many people are asking every day :). I think it all ties back 
to the search phrase you are searching on, and how many others use the 
exact same phrase. One letter out of place, one capital instead of a lower 
case, and the results could be vastly different, and are you keeping track 
of the actual phrases people are finding your website with?

I usually run my keywords through a real-time check like GoTo's suggestions at
http://inventory.go2.com/inventory/Search_Suggestion.jhtml
before deciding what keywords I should be measuring my performance by. What 
I am saying is: great performance for a keyword/key-phrase that is not 
commonly used by your target audience is not all that valuable, but good 
performance for words that many of your target audience are using is very 
valuable.

Cheers

Kevin A. Jackson, Webmaster
mailto:kevin(at)biz-zone.com

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