RE: price point

by Moe Rubenzahl <moe(at)maxim-ic.com>

Date:	Thu, 3 Aug 2000 15:06:41 -0700
To:	"Dean" <dean(at)aaddesign.com>, "hwg-business" <hwg-business(at)hwg.org>
References:	zigzagnet
	todo: View Thread, Original

>  >  What does my client mean when he says, 'Give me a price point on this
>  >  project.'?

I think he was just casually (mis)using the term. Even in product 
marketing or retail, it's not a clearly defined term. When pricing a 
product, a product marketer sets a price point - which really just 
means a "price."

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