Well, I had a look, and here is what I see:
1. The Logo is off to the right. It doesn't catch the eye, nor does the sale
info button with the scrolling text next to it. What catches the eye first
is the flash animation in the center of the page. Its interesting, but it
doesn't give detail that it is a link to the sale information. Plus, it
detracts from the information you have below it. Why not make a splash page
with it and have it linked to the index page instead?
2. Why not put the sale info button and text where the flash animation is.
Make it play only once, then end it on "<-- Special Offer," that way it
won't continue to distract the eye from the information.
3. Move the "international links" to where the logo is now. This way it is
still at the top, but will not detract from the logo.
4. Text - I feel like I really have to concentrate to read the text. Its a
combination of the color and the smallness. Why not try increasind the text
size a bit and making it black. Especially on the pages that have a lot of
text. If that is not possible, then put spacing in between the lines (i.e.
font-size: 100% for body, p, and td). Have someone go over the text and
correct the mistakes and grammatical errors.
5. Put some space in between the navigation bar and the text. They seem too
close together, again helping the eye to skim and not really read.
HTH.
--
Jami
http://www.jamisniche.com/
----- Original Message -----
From: "Steven Gray" <mail(at)into-the-ether.co.uk>
To: <hwg-critique(at)hwg.org>
Sent: Sunday, March 24, 2002 1:26 PM
Subject: ALCAT allergy test site critique
> Hello all,
>
> I have just finished writing http://www.alcat.co.uk & would love to hear
> your valued comments as this is my first xhtml commercial site. It has
been
> running for a few days and seems to be a huge improvement over their old
> site. The conversion to sales rate has tripled so the customer is pleased!
> Looking through the logs it seems 60% leave after viewing the first index
> page so any comments on improving that would be gratefully received.
>
> TIA
>
> Steve
>
> -----------------
> Steven Gray
> Inspiroweb Limited
>
>
>
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