Re: Okay, be brutal!

by "Wong Chin Fong" <zhenfang(at)geocities.com>

 Date:  Sat, 28 Feb 1998 16:45:33 +0800
 To:  <hwg-critique(at)hwg.org>,
"Emma" <emma(at)activenet-marketing.co.uk>
  todo: View Thread, Original
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The sites have a nice background.  The colour is light ad goes well with =
the font colour.  However it is too un-aggressive especially for a =
commercial site that is trying to gain attention and make an impact.  =
You might thus want to use slightly louder colours.=20

The icons are rather plain and though it is pleasant to the eye, it does =
not grab the reader sufficiently to make him/her treat the site =
seriously.  The whole page looks really static, like a piece of artwork =
waiting desperately to be noticed though it may never be.

The fonts are okay though the use of more catchy titles, phrases and =
different fonts for the headings might make a better delivery.

Overall the pages looks a tit too passive to be attractive and is just =
another painting on the wall.


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<!DOCTYPE HTML PUBLIC "-//W3C//DTD W3 HTML//EN">
<HTML>
<HEAD>

<META content=3Dtext/html;charset=3Diso-8859-1 =
http-equiv=3DContent-Type>
<META content=3D'"MSHTML 4.72.2106.6"' name=3DGENERATOR>
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<BODY bgColor=3D#ffffff>
<DIV><FONT color=3D#000000>The sites have a nice background.&nbsp; The =
colour is=20
light ad goes well with the font colour.&nbsp; However it is too=20
<EM>un-aggressive</EM> especially for a commercial site that is trying =
to gain=20
attention and make an impact.&nbsp; You might thus want to use slightly =
louder=20
colours. </FONT></DIV>
<DIV><FONT color=3D#000000></FONT>&nbsp;</DIV>
<DIV><FONT color=3D#000000>The icons are rather plain and though it is =
pleasant to=20
the eye, it does not grab the reader sufficiently to make him/her treat =
the site=20
seriously.&nbsp; The whole page looks really static, like a piece of =
artwork=20
waiting desperately to be noticed though it may never be.</FONT></DIV>
<DIV><FONT color=3D#000000></FONT>&nbsp;</DIV>
<DIV><FONT color=3D#000000>The fonts are okay though the use of more =
catchy=20
titles, phrases and <EM>different</EM> fonts for the headings might make =
a=20
better delivery.</FONT></DIV>
<DIV><FONT color=3D#000000></FONT>&nbsp;</DIV>
<DIV><FONT color=3D#000000>Overall the pages looks a tit too passive to =
be=20
attractive and is just another painting on the wall.</FONT></DIV>
<DIV><FONT color=3D#000000></FONT>&nbsp;</DIV></BODY></HTML>

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