Re: P.S. --RE: http://www.jessdesign.net/

With all due respect, I have to say I'm a little confused here. As a
photographer/web designer with a degree in Fine Arts, even the newest art
student knows that presentation is 90% of being seen - by anyone! My art
professor equated it to the presentation of a wonderful steak dinner with a
baked potato, vegetables, salad with your favorite dressing and an expensive
wine served...on a GARBAGE CAN LID.

    I've been on both the receiving and the submitting end of portfolios,
and in each case, my skills were not only judged by content but by
presentation as well. Heck, I even had an English professor who made it
clear to the students that papers turned in lacking ANY of the rules of
composition would at best receive an average grade - if he bothered to read
it at all.

     I wholeheartedly agree with the other two critiques. We have to assume
that you wanted the "site" looked at, and as a designer/consumer/teacher  I
just can't imagine anyone NOT looking at how a product is presented and
still claim objectivity.

    That being said, I have to say that your response to the critiques you
received was rather...curt, and that the questions you've presented here
couldn't possibly be answered without commenting on the site itself.

    Sorry if I offended anyone here.

   BK Designs and Images
   http://www.bkimages.com


----- Original Message -----
From: "Builder" <webmaster(at)digizan.com>
To: "Craig Harding" <info(at)guidenet.net>; "Critique List"
<hwg-critique(at)hwg.org>
Sent: Wednesday, March 21, 2001 9:13 PM
Subject: P.S. --RE: http://www.jessdesign.net/


>
> When I said to expand on explanations of her design work meant something
> like the following:
>
> "In this example the object was to create (or redesign) a CD cover (or
> magazine cover, newsletter, book cover, web page, logo, etc.) for a
> ___________ (fill in the blank) company whose target audience is
> ____________.  This project was designed for print media/the web/etc."
>
> The go on to describe how the elements in her design meet those needs. If
it
> is for the web, she needs to show that she understands image optimization
> and web layout (horizontal in nature rather than vertical, as in print).
If
> it is for print, she need to show that she understands pre-press &
> typography--is the typeface she used designed to show up on a huge poster,
> an 8.5 x 11 inch flyer or a 2 x 3.5 inch business card?  If she designed a
> logo, is it only for the print or does it also need to translate well into
a
> web graphic?  Will that same logo need be enlarged to fit on the side of a
> delivery truck like the FedEx logo?  Will it need to be embroidered onto a
> shirt pocket?  These are all things that an art director needs to know to
> judge her skills.
>
> Bev
>

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