Re: Critique of http://www.foreverteddybears.com/

Nancy,

Using Win98, IE5 res:1152x864x32, dial-up 33.6k

First of all, I'm getting an "object expected" error at line 24 of your 
default page.  I think it has something to do with your newWindow  
function, cause I don't get a new window ;)

On the below points, I agree with the other posts and have added 
my AU$0.02.

> 1. Is navigation clear or confusing?
A little confusing. I would move the main links to the top viz. 
Amazon.com.  Make sure that the Teddy Bear link is first and 
"shop 4 men" is last.

> 2. Is there scrolling and at what resolution?  ( I know there is some)
At my res, 2.5x vertical scrolling. 

> 3. What do you see wrong with the site, in other words what could
> we do to improve it?

It looks a little chaotic.  As the others have said, the site needs a 
much warmer look and feel - Something that a child could use 
easily, so that they could drag their mum or dad to the screen and 
say, "I want that teddy!".

> 4. Would you buy from here? If not why?

No.  For the above reason.  If I came to this site, I would be in the 
market for a teddy bear or cute gift.  At the moment I am drawn to 
read your "We are.." image.  My attention should be drawn to a pic 
and link that goes to the range of bears.

> 5. What would help trigger that purchase mode in folks?

I would do away with most of the text, perhaps use the competition 
as the feature on the page (at the moment, I have to scroll to see 
it).  Get rid of the columns. I also agree strongly with Tenley re. the 
banner/logo.

Best of Luck,
Peter

http://digitalcraft.com.au

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