Really good splash page design: johnkerry.com

by "Collette K. McNeill" <collette(at)mlwebworks.com>

Date:	Tue, 21 Sep 2004 20:25:18 -0700
To:	"HTML Writer's Guild Critique List" <hwg-critique(at)hwg.org>
Cc:	webmaster(at)johnkerry.com, triumph-of-Content-l(at)usc.edu
	todo: View Thread, Original

Hello everyone,

Okay, I didn't design this page - and I want to preface by saying that I'm 
analyzing design, not speaking politically.
http://www.johnkerry.com/front/splash.html
I can list at least three reasons why this is a brilliant splash page design.

1. The image communicates "many people endorse Kerry" and/or "many people 
are like me" (considering that folks won't go to this page unless they're 
looking for it).
2. The main objective of the page - to sign up members - is abundantly 
clear and supported by the compelling image and headline. The fact that 
there's nothing else to do on this page but sign up or skip it would ( i 
think) drive more people to sign up.
3. The form is pretty and saves space by putting labels inside the form 
fields: Streamlined & cool.

Also cool is the prominent "skip this page" link. I normally feel that 
splash pages are superfluous and detract from a site's effectiveness but 
this is a very good example.

Best Regards to All,
Collette McNeill
Former Republican
and Veteran for Peace

HTML: hwg-critique mailing list archives, maintained by Webmaster @ IWA