RE: to flash or not to flash?

Here's an exerpt that is mostly in line with the thinking inherent to the 
previous e-mails within this thread:

from "Site Design as a Business Decision"
by Sarah L. Roberts, PC Magazine

"'Flash intros are one of the best examples of why technology should never 
come before design and why there should always be a good business case for 
anything a company does on its Web site,' says Jeff Rubin, The Usability 
Group's manager. Rubin says companies spent tens of thousands of dollars 
and many months of development time on Flash designs, so they're not 
willing to give them up, yet 75% of users skip Flash intros. The insidious 
and damaging obstacle to quality Web sites is a lack of respect for users 
and a presumptiveness with regard to what they want and need."

I especially agree with the last sentence. Most flash intros are creative 
egos -- "look at what I made" -- and not web content. A study by the Markie 
Foundation found that "45% of Americans who use the net view it as a 
library, while just 17% view is as a mall." Today's web is short and sweet: 
In today's web Content is King.

rich(at)webzar.com

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