Re: Publisher 98 Horror Story

<< especially when you're dealing the
 small - medium sized businesses where the person you're dealing with is
 usually the owner / manager, logos are more than just something fro the
 letterhead.  >>

Big businesses are also very fond of their logos. Maybe not as personal as a
small one person owner/manager operation. But millions of dollars are spent on
logos or even a part of a logo. (example is Pepsi's blue) 

Logos mark a brand, they stand for the product or service.
"Good" logos mark a "good" brand and a "bad" logo marks, well..a "bad" brand.

Most of what I do has to deal with effective communication, including "visual
communication." Now if the client wants to send a "good" image they need a
"good" logo. It's my job to help them.

Well this is some of my NSHO (Not So Humble Opinion)
But I still hope this helps,

Kord Nelson
SolFoundry
"solutions&stuff"

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