Re: Why Its Bad Business pop up ads.

It may add a sale in 3000. Some might argue that builds long term business
and a potential annuity stream,
but I would say that for the number of annoyed people, they could be
ultimately losing people who begin to believe the company's IMAGE has gone
down due to such decisions.

my 2 cents.

kate
internet consultant and business/systems analyst
----- Original Message -----
From: "Mike Taylor" <lonewolf(at)one.net>
or if they even do any research-- that you
> > will see some people squirming.  We did that and it saved us a LOT of
time.
> > When they send you a functional spec or product idea, they should also
send
> > an ROI.
>
> Unfortunately, our company doesn't work that way.  Basically, if the CEO
> of our company finds something on a site that he thinks should also go on
> our site and he's really adamant about it, no argument in the world is
> going to stop this from happening.  I usually get something like, "So long
> as he is the one writing the checks..."
>
> Another count against our Internet department is that it technically falls
> underneath the branch of Marketing at our company.  So my boss is the
> Marketing director.  You can see the kind of quandry I'm in.
>
> I'm hoping that if there's some statistical proof out there to support the
> obvious, I could at least have some leg to stand on.  Again if anyone
> knows of such statistics, please share.
>
> Mike
>
>

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