Meta tags

Well I started a heck of a discussion on SEs.  How about this one:

I understand the need for links.  But I also understand that metatags are
important also.  And that relevant ones (those that relate to actual
page/site content) and ones that appear on the page being submitted are
important.  However the questions I have are:

1. If you list: youth sport fundaising as a phrase, will: youth, sport,
fundraising get the same results or do you need to list both.

2. Do plurals count as different words:  cookie vs. cookies, club vs. clubs?
Do they need to both be listed.

3. Do capitals (other than proper names)  apply as in Pizza vs. pizza.

4. Should the words be alphabetical or is there some ranking relation to
relevance of the word to the site?

Hopefully this is not too off topic for this list.  If it is I would
sincerely appreciate answers off line.  Also if anyone can point me to a
site or book that could help with these questions.

Thanks a lot for everyones help in advance.

Robert McKane
President
The McKane Group
www.themckanegroup.com
www.cchsa.org
www.wyap.org
www.goddardfamilies.org

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