Re: Advertising (Hopefully List Appropriate)

Thank you, Jim.

I believe this is a bit of wisdom we could all put on file.

Lauren



> Nathan:  This technique definitely should not be used.  There's a fine
line
> between what's ethical and what's not (we all know this); but this is just
a
> matter of approach.  Sure they'll always be someone who doesn't care how
> they're approached; but if you ever expect to be successful in sales, you
> can't approach someone by insulting what they currently have or implying
> what they currently have isn't up to par.  While you, as a professional
web
> designer, may recognize the fact that a site needs work (we all know
there's
> plenty of these sites out there), people don't appreciate being told that
> they have made or are making a mistake even if they are already aware of
it
> or even acknowledge it.  Can you really risk using that approach without
> knowing your audience?  If someone was aware of the fact that their site
> sucked and they asked for help, that would be one thing.  However, someone
> with a site that they have posted after working hard is not going to
> appreciate your approach in the least.  Plus, people don't like being told
> that they "need help."
>
> Good sales begins by appealing to peoples' wants and then, needs.
Implying
> that they need help is not a way to go about doing this.
>
> hth.
> -- "the Design Guy"

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