Re: Start with HTML or XHTML? (slightly OT)

by "Darrell King" <darrell(at)webctr.com>

 Date:  Thu, 14 Mar 2002 07:27:32 -0500
 To:  <hwg-techniques(at)hwg.org>
 References:  mediaone ryan
  todo: View Thread, Original
Unfortunately, most of my clients are concerned with their own businesses.
Their common answer to me is: how does that gain me more profit?

I can't blame them.  It's not their job to support the Web as a place of
beneficial information exchange intended to improve humanity.  Personally, I
think we are living during a time that will see incredible changes for the
human race, many due to the Web, but this is neither here nor there in a
business meeting.

Eye candy sells.  Selling brings in money.  Money finances their business
and their personal goals.  Therefore, eye candy is here to stay.

Not every site or every designer is suited for selling.  There is still a
humungous need for basic information and data exchange.  This is where XML
shines.  But make no mistake, the television/neon sign mentality has hit the
Web and it isn't going away.

D


----- Original Message -----
From: "Ryan Fischer" <ryan(at)gigabee.com>

It's all a matter of realizing and informing your clients that the web
is not a place for eye candy, but for transfer of information, and eye
candy is only a secondary thing to strive for, and "icing on the cake,"
so to speak.  And you really can have it both ways if you know the
standards well enough and use them to your advantage: both a site that
looks good, and in browsers that don't do things right it simply gets
the message across.

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