Re: Meta Tags....??? Help

by "Nancy Whittley" <jnwhittley(at)fuse.net>

 Date:  Sun, 8 Oct 2000 10:53:56 -0400
 To:  <hwg-techniques(at)hwg.org>
 References:  aol
  todo: View Thread, Original
This has been such an interesting conversation.  I know that we are all
looking for
that wonderful tool that can get us all up in those search engines.
Something to give us
the edge.

I look at it like this.  If you want to cook a pot of soup, and you take
your time
put in all the ingredients and let it cook nice and slow, you will have the
best soup
you can eat.

Same thing with websites.  If you give a website all the proper ingredients
when you
put it together, take your time and promote it properly, and give it TIME,
you will get very
good results.

This is what kills me, people think that when you promote a site it is just
gonna happen overnight.  It takes time, you have to monitor it and maintian
it.  The only way for a site
to be successful in the search engines is if you have all parties involved.
There is so much more to it than just the right meta tags and keywords.  It
goes so far beyond that.

Want my recipe for successful promotion?
Here it is:

Ingredients:
  Proper meta tags
  Well keyworded title
  First paragraph or two are carefully worded to include
appropriate keywords
  links page
  a client that wants to be a part of their own site

Instructions:
   Put the page together with the meta tags and the title and well worded
first page.
Submit to all major search engines by hand (no quicky software here) Take
willing client, and teach them how to stir the pot so to speak.  ( after a
while a site will
slip out of rankings, you have to go back in and resubmit them to refresh
this) In other
words teach your client how to go in and resubmit the site themselves.  Not
a hard thing
to do.  But last and not least, links.  You need a links page.  You explain
to your customer
how to get out and visit other sites, and ask for link exchanges.  Remember
those?  That
is what promotion used to be really, before big business came around.
Customer gets link
exchange you put it on links page for them.  This one is the hardest one for
me to explain.
But it is "to me" the most crucial one of the whole promotion process.  Oh
that wasn't the
last part, I almost forgot....time.  Ever heard the phrase good things come
to those who wait?

Give it a go:  Search for keyword  "Garden Cart"  See if you find
WheelAround http://www.wheelaround.com  tell me if they are at least in the
top 10 to 20.

This site has been consistant, simply because of longivity and constant
maintenance.
We have had others actually steal our meta tags word for word, including the
company
and product name, by unscrupulous web site developers.    Also look at our
links
pages..  each of those sites links back or has linked back to us at one
time.

If you can't find them let me know.  I would be interested to see how the
results come
out for others other than myself.

As for guarantees I don't ever promise a client anything.  If they are not
willing to put in
the time and effort on their own site, then they won't ever be successful.
I say you get out of it what you put into it.  Of course if a corporation
has the money to hire a team to do
it for them, and can afford to "pay" the search engines for their
"rankings".. well so be it.
  But for the average small business website this is the way to go.  And of
course this is my personal strategy.  Others probably do it different and
fair pretty well, but this works for me.

Nancy

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