Re: email to client list/purchased list?

>>>I would like to be educated about how this is done and the repercussions
I need to inform my client of.<<<

Stress "opt-in".  Ask people...treat them like humans.

...To your client, from Darrell:

The Web is not traditional media.  The latter is "broadcast
advertising"...you talk, I listen (or tune out).  The form is
"conversational marketing"...I have options, I can communicate.  See
http://cluetrain.com.

In an environment where the customer can present feedback, and can go
elsewhere at the click of a mouse button, a marketer would be a fool not to
consider the customer's wished.  Traditional marketers can count on inertia
and convenience to influence their "public" into accepting broadcast abuse.
On the Internet, all I need do is hit the search engines if I don't like the
way you treat me...in ten minutes, I have a new source.

* Email advertising costs ME (the receipient) money.  I pay for connection
time, often to an ISP *and* to a utility such as a telephone company.  By
filling my mailbox with unasked-for email, you are essentially making me pay
for the priveledge of receiving junk mail.

* On the Internet, marketers are not in control of the "spin".  People
talk...frequently, easily, across geographical and corporate boundaries, and
in real time. You can't force-feed junk mail to me, and then tell me its
good for me...I know better...people havetalked to me about the truth.  I
know you know, too...and I will not do business with you because you are
trying to ignore my welfare for your own selfish interests.

* There is someone selling what you sell.  Maybe that entity will treat me
like a person, and not a "trageted audience".  I won't be surte until I
check...but it takes me only a few minutes to check.

* I have heard what you spout before.  Your competitors all have the same
boring, decades-old marketing lingo.  Its insulting, and I am not going to
allow you to pushit down my throat.

* SPAM is against the rules of many ISPs.  Maybe its not against your ISPs
policies, but I'll send a note...just in case.  I'll make sure I ask a few
people on the lists too...popular lists.

Hope this helps....:).

Darrell


----- Original Message -----
From: Shelley Reid Lute <Shell(at)WebEss.com>
To: <hwg-techniques(at)hwg.org>
Sent: Saturday, April 01, 2000 7:43 AM
Subject: email to client list/purchased list?


hello all-

I have a potential client that is interested in sending email to all
his clients (I had wondered about checking LIST BOT) for this. If
anyone has any recommendations on that, I would appreciate it since
other clients are also interested in the same.

But his first question to me was that he was interested in sending
maybe 1000 per week. This obviously would not be from his client
list. There is no way I'd even consider getting involved in spamming
if that's what he wants. He's in the insurance/financial business so
I don't even have a clue as to what he thinks he will gain from
spamming the world. Doesn't he know people throw those out and get
really irritated? Like I'm really going to select a new ins. agent
from a piece of SPAM mail!

I think I would be better prepared going into the meeting knowing
more to tell him. I don't think telling him "that's really rude" is a
good client designer conversation.

I would like to be educated about how this is done and the
repercussions I need to inform my client of.

thank you,

Shelley

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