new launch advice

by EmeraldSpirit <emerald_spirit(at)>

 Date:  Thu, 5 Jul 2001 15:06:51 -0700 (PDT)
 To:  hwg-techniques(at)
  todo: View Thread, Original
Hi all!

This is a search engine ranking question...

I'm in charge of the redesign/launch of our new
corporate website.  Our company is a small company
with a very diverse set of services and products. 
We've recently been acquired by a French IVR telecom
company and while the our company is still doing the
same type of work, our focus has shifted rather
dramatically to one product/service (IVR).

Because of this shift in focus, the new site is not
only considerably different from the old one, but
we'll want the search engine ranking to reflect our
change of business focus.

The new site will be going up under the same domain
name as our current site (
and it will be replacing the current site.  I've taken
previous conversations to heart, and will be making
sure to cover any bookmarks and redirect to
appropriate page in the new site.

What is the best way to go about getting the site
reindexed in the various search engines?  Specifically
(yipes) Yahoo?  I've been successful at getting high
rankings in Yahoo for new sites, and somewhat
successful at maintaining the rank ... but I've been
completely unsuccessful at breaking into new
catagories or significantly increasing current
rankings, which is exactly what I'll need to do in
this scenario.

Any suggestions from those who have been there?



Do while Project<>Completed
   if impossible = true then
      set impossible = false
   end if

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