Re: Click-through counter

by Roxy <4Roxy(at)autumnweb.com>

 Date:  Sun, 29 Oct 2000 13:26:04 -0500
 To:  hwg-techniques(at)hwg.org
 References:  thewebsons
  todo: View Thread, Original

> >>
>...attract specialty advertisers which will pay for click throughs to 
>their sites
>... In fact, a successful campaign would be 4-500
>click through every couple months.

IF the advertisers received the 'average' CTR on their advertising ... that 
means to get 500 clicks to an advertiser, you'll need 1,000,000 viewings of 
the advertisement (roughly 500,000 views per month) at a .05% CTR. Unless 
the advertiser is very targeted, then the CTR would be higher and wouldn't 
need as many viewings. If the site is a narrow/focused site, will it get 
that many viewings?

>What I am looking for is a way of monitoring
>the different advertisers on the site and how many times a visitor to the site
>clicks out to an advertiser. It has to have a device so that the site manager
>can prove to the advertiser that there has been a click through.
><<

Go to http://www.orbitcycle.com/ the "Orbit Cycle" ad banner (ad cube, etc) 
rotating program can give you the information you want. It shows how many 
times an advertisement is viewed, and how many times it was clicked on. I 
understand you can set it up so that each advertiser can ONLY see their own 
advertising stats. Best of all, it's free :-)

Though, if an advertiser still *insists* they didn't get the visitor, don't 
know what you could do to 'prove' it?

HTH, Roxy
Autumn Web  ~ http://autumnweb.com/
Not just putting your business on the Web,
Promoting your business on the Web!

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