Re: Ethical Dilemma

At 09:03 AM 3/26/2003 -0500, you wrote:
>At 12:35 AM 3/26/2003, beno wrote:
>>Hi;
>>I live in the US Virgin Islands. Jewelry is big out here. On a trip to 
>>St. Thomas, I ended up signing my first TWO jewelers. They're direct 
>>competitors, of course. Neither of them knows about the other. Each has 
>>purchased the exact same package. I've just started developing their 
>>sites. The artwork, of course, is different, but the navigation is almost 
>>identical. After all, I have one brain and one best idea for navigation 
>>in their business. Besides, if I did it any other way, once finished 
>>they'd each complain that the other's navigation was superior. They've 
>>also each purchased usability studies. Now, it doesn't seem reasonable to 
>>me to repeat virtually the same study for each of them. Besides, they'd 
>>both suggest I'd double-charged them. So it seems reasonable to break the 
>>news to them both concerning the situation, and suggest I give them 
>>double their money on the usability studies (two for the price of one). 
>>Ain't I a lucky guy. Suggestions?
>>TIA,
>>beno
>
>Boy, does this ring a bell.  I recently had two funeral homes in the same 
>small town sign up within weeks of each other.  Early on one of them 
>expressed some concern about working my on two competing sites at the same 
>time, but I assured him that each design I do is unique and specifically 
>tailored to his firm.
>
>Interestingly, the designs ended up being almost totally different except 
>in a few common areas (staff, for example).  Both took totally different 
>approaches to the kind of information they wanted and how it was 
>presented.  While the navigation is similar in function, it is no more 
>similar than to any other small business site I have done.  Both clients 
>are very pleased with the results.
>
>I hope that you will find the same in your situation.  In regards to the 
>usability studies, are you saying that two studies on the same site are 
>worth twice as much (or more) as one?  If not, I would recommend that you 
>tell the customer that you have found a more efficient method of doing 
>his/her study that will net a 50% discount.

LOL! Good idea. I'll kick that one around. Thanks for your response!
beno

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