Universal Accessibility

Hi,

As a web designer I'm finding it hard to incorporate universal accessibility
into clients sites. My clients often don't see the point of covering all
browsers and all platforms when designing their site. They usually use
examples of sites that don't take accessibility into consideration and ask
me, "Why can't we have that?". They love shockwave and large graphic content
and don't seem to care about universal accessibility.

In one of the e-mails in your mailing-list archives someone stated:

"If we are going to be professional about our pages, we need to stop
focusing on how cool all the latest toys are and make sure that we are not
leaving part of the audience behind.  After all, professional writing is
about the needs of the reader not the ego of the writer.  Of course, that
may just be the tech writer in me talking."

I am a strong supporter of universal accessibility as well.

My question is how do we convince our clients that the universally
accessible sites we create are of greater value and/or more effective then
those that are not universally accessible.

Sincerely,

Eric Madej

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