hwg-theory archives | Jan 1998 | new search | results | previous | next |
The Web & Commercializationby simone(at)genesisnetwork.net (Demitrius) |
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Hi, Someone recently asked if we thought the web was getting too commercial. Well, some numbers are in for last year and it obviously paints a trend: (The following is reposted *by permission* from the author) � 1998 ICONOCAST E-mail: michael(at)iconocast.com E-COMMERCE WON BIG IN 1997 ~~~~~~~~~~~~~~~~~~~~~~~~~~ In the final analysis, e-commerce exploded in 1997. It grew from a sub-$600 million level to nearly $9 billion, with 85 percent, or $7.5 billion, accounted for by business-to- business. E-commerce's momentum was chiefly responsible for the more than $300 million e-merchants poured into the Internet portals to stake out high-traffic locations. Forrester believes that the two leading sales categories were computers and travel [although the latter estimate is not supported by Simba's survey below]: ------------------------------------------------------- Category 1997 2000 Change ------------------------------------------------------- PC hardware $863M $2,901M 236% Travel 654 4,741 625 Entertainment 298 1,921 545 Books/Music 156 761 388 Gifts/Flowers/Greetings 149 591 297 Apparel/Footwear 92 361 292 Food/Beverages 78 336 331 Jewelry 38 107 182 Sporting goods 20 63 215 Consumer electronics 19 93 389 Other (toys, home, etc.) 65 197 203 ------------------------------------------------------- Total $2,432M $12,072M 396% Source: Jan-98 Forrester Research Inc. ------------------------------------------------------------ Rank E-Commerce Category 1997 Revenue ------------------------------------------------------------ 1. Business-to-business (Cisco, Dell, etc.) $6,000M 2. Auctions/Web Malls (Onsale, CUC, etc.) 204 3. Online Services Malls (AOL, etc.) 195 4. Books (Amazon.com, BarnesandNoble.com, etc.) 181 5. Computer resellers (NECX, ISN, etc.) 153 6. Flowers & Gifts (800 Flowers, PC Flo., etc.) 70 7. Grocery & Food (Peapod, Oncart) 68 8. Music (CDnow, N2K, etc.) 52 9, Travel (Preview Travel, Expedia, etc.) 47 10. Retailers/Catalogers (Sharper Image, etc.) 31 ------------------------------------------------------------ Total $7,030M Source: Jan-98 Cowles/Simba Information ~~~~~~~~~~~~~~~~~ SALES SPIKE IN Q4 ~~~~~~~~~~~~~~~~~ According to Forrester Research, online sales reached nearly $1 billion in fourth quarter, twice the volume for the same period the year before. In December, cyberdialogue://findsvp reported that 8 percent of the Internet population would purchase, or planned to purchase, something online during the 1997 holiday season. --------------<end quote>-------------------- Like I said, commerce is just getting started. Wait until you see what happens in just the next couple of years! Regards, Demitrius >I< ------------------------------------------------A. Demitrius Lopez W E B S I T E D E V E L O P E R I'd appreciate your vote to the HWG Governing Board http://www.hwg.org/election1998/lopez.html ------------------------------------>I<------------------------------------
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