Re: design

Here's an article that could help, though it's kind of old:
http://www.gmarketing.com/tactics/weekly_29.html
It includes a table showing how men and women react differently to different
shapes, so you may want to consider that. Both feel comfy with OVAL.

Pam Shorey

----- Original Message -----
From: "Cook, Shelby" <scook(at)equibase.com>
To: <hwg-basics(at)hwg.org>
Sent: Friday, May 25, 2001 9:00 AM
Subject: design


> A VP of our company made some suggestions about our site the other day and
I
> wanted to back up a reply to him with some outside evidence to bolster my
> position about the design of our site.
>
> We designed the site (because we're a very conservative company) with a
> straight structure on four sides but the center of the page where our sale
> products are located, are arranged in a circle.  He noted that these tend
to
> stick out (implying that this was negative as it didn't fit with the rest
of
> our site), however, this is precisely the point.  We intended for this
> circle of products to draw your attention on the main products and to
stand
> out from the straight edges of the rest of the page.
>
> Back in the days when I was getting my business degree, I recall a
marketing
> class which talked about shapes and their impact on consumer spending
(i.e.,
> a triangle calls attention but does not cause consumers to buy, the circle
> tends to cause people to choose this product).  This is often used by
> designers of product packaging in the hopes of getting purchasers to see
> their products amid the scads of others.  I was wondering if anyone knew
of
> a site with this type of information on it.  I would also be interested in
> any sites out there with information on designing with contrasts to draw
> attention to the focused item.
>
> Just saying it is fine, but if I can point to one or several
"informational"
> sites with this data on it, I'm sure my statements would be much stronger.
> Any help would be appreciated.
>
> Shelby Cook
>

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