Fw: Web positioning

----- Original Message -----
From: Kim Mitchell <kim(at)mighty-sites.com>
To: J Alice McCallum <mcs(at)prcn.org>; <hwg-basics(at)hwg.org>
Sent: Thursday, July 06, 2000 8:36 PM
Subject: Re: Web positioning


 I've been using web position gold for the past couple of years and am very
 happy with it.

 It has several modules.  The most basic (the reporter) simply searches your
 keywords of interest on the 16-or-so top search engines and reports your
 pages' rankings for all keywords of interest in all the specified search
 engines.

 Another module (the critic) uses the knowledge that the company's
 researchers have compiled about the structure of high-ranking pages with
the
 structure of your pages.  This is done keyword by keyword, search engine by
 search engine.  The researchers keep updating their knowledge bases based
on
 their experiences with the search engines.

 There are also modules which submit your pages to the search engines and
 generate pages optimized for the search engine you select.

 This program is not a magic bullet.  It is a serious analysis tool which
 provides information to help you improve your rankings.  There is no magic,
 and for keywords that are very competitive you may still not achieve the
 rankings you want.  But this tool gives you the advantage of WebPosition's
 research and a tool which takes some of the worst tedium out of the job.

 I think it is well worth the cost, which I believe is less than $200.

 Kim

 As for search engine positioning being a waste of time......  it is a means
 of advertising which can be effective and costs only your time.  In my
book,
 it's worth some effort to make it effective.

> ====================================================
>    Kimberley Mitchell                           (732) 750-1941
>    Member: HTML Writers Guild        kim(at)mighty-sites.com
>    Mighty Sites Web Design               http://www.mighty-sites.com
> ====================================================
> ----- Original Message -----
> From: J Alice McCallum <mcs(at)prcn.org>
> To: HTML Guild <hwg-basics(at)mail.hwg.org>
> Sent: Thursday, July 06, 2000 1:35 PM
> Subject: Web positioning
>
>
> > Forgive me if this topic has come up before, but I am interested in
> > eveyone's views and/or comments with regards to a program called  "Web
> > Position Gold" http://www.webposition.com/.
> >
> > They claim the following:  (excerpt straight from their page)
> > ****
> > WebPosition Gold is the first and only product to combine all the
> following
> > features designed to launch your Web site to the top of the search
engine
> > results.
> >
> > Generates HTML pages designed to rank near the top of the search
results.
> >
> > Analyzes your existing Web pages and gives plain-English advice on how
to
> > improve them.
> >
> > Includes a simple, built-in HTML editor for fast and easy changes.
> >
> > Assists in uploading your new and changed pages.
> >
> > Submits your pages to the major search engines automatically.
> >
> > Reports your positions on each search engine for each keyword you are
> > targeting.
> >
> > Tracks the number of visitors to your site, where they came from, and
what
> > keywords they used to find you.
> >
> > And much, much more!
> > ****
> > I have done some reading, on the internet and it has been suggested
that:
> >    - web positioning just isn't as important as it used to be
> >    - it can take months instead of weeks to be listed in some search
> engines
> >
> > Now, you may be wondering, what am I trying to get at?  What am I
looking
> > for?  What do I want, by asking these questions?  Truthfully I don't
know
> > (and if this is a waste of the lists time, I do apologize).
> >
> > This software looks great, from their viewpoint.  I have read with
> interest
> > a number of different viewpoints on this list about "doing it yourself",
> > with regards to the HTML programming.  I was just wondering what
> everyone's
> > views were on a software program which is "designed to launch your Web
> site
> > to the top of the search engine results".
> >
> > Personally, I am skeptical of this product.  Will it really do all that
> they
> > say it will, even in the light that there is discussion now on the
> internet
> > that web positioning may be just a waste of time.  (Not my words, just
> food
> > for thought).
> >
> > Thank you for allowing me to post this message, and if it generates some
> > dialogue, great, if not, that is okay too.
> >
> > Have a great day!
> >
> > Alice McCallum
> >
> >
> >
>

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