Exiting a site MkII

by "tom simmons" <tps1000(at)hotmail.com>

 Date:  Sun, 14 Nov 1999 01:27:23 GMT
 To:  hwg-basics(at)hwg.org
  todo: View Thread, Original
Hi all again,

Just to say that I have had a couple of responses to my earlier query about 
pop-up windows appearing as you vacate a site, and these responses implied 
they are less than appetising!

I _definitely_ know what they mean by this, and it was a response I was 
kinda expecting.

What I want is a way of getting reliable information about how any 
advertising campaigns I use are working,  ie. online/real world classified 
ads, opt-in email, webrings, search engines etc.  I need to know this to 
make the most of my advertising budget!

As a consequence I was thinking of some way of asking visitors to fill in a 
simple, maybe click-one-check-box, kind of questionnaire, a "how did you 
hear about this site" question.  Hence the "before you go..." pop-up window.

I am using a visitor counter from thecounter.com which gives me basic 
details like browser, operating system, and even a confused attempt at 
telling me where the visitors linked from.  But what if the visits are not 
from an existing hyperlink, ie. the person jotted down my site address on a 
piece of paper...then my counter is useless.

If the consensus is that these kinds of pop-ups are unsuitable, and the bane 
of surfers world-wide (I'm probably the first to vote a yes to that) then 
what else can I do?  A link on the site to a questionnaire page will surely 
not get a high response...

Any further suggestions or any views on the best form of advertising?

Thanks again,
Tom.

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