Re: Search Engine Placement

Pam,

This is one of the most ' opinion filled ' topics around, so rather than
just adding my voice I'll share what I have found works _very_ well over
the years:

FIRST (and I mean ~first~) identify all the key words and terms your
targeted user is "most likely" to use to find your product or service.

Then . . . 

Simply use those terms and phrases as often as you can without sounding
~really~ stupid (a little is ok) ****** in context ***** in the body of
your document(s).

Now, you *can* surely use META elements to "help" on some search services,
and a hundred other things, and I'm not saying *any* of those things are
bad. But, based on _years_ of following this issue, I still find pages I
wrote 5 or six years ago ranking in the top 10 returns - searching for
"generic" terms, and most with no META elements included (I didn't even
know what those were 6 years ago!).

HTH,
Fuzzy

At 09:30 AM 12/13/00 -0600, Pam Pajunen wrote:
>I haven't had to do any placement before and I'm not really sure where to
>look to see the "proper" method for submission.  Can anyone suggest a good
>place to start?
>
>TIA,
>
>Pam
>

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