Re: Yahoo! listing

Hi All,

Re my Yahoo listing--my hits have literally exploded -- from 20 per 
day after moving my site (it used to be 49 per day)  to 101 yesterday 
and most of them were from Yahoo. It is definitely worth the effort 
to research what Yahoo is looking for.

Lori

>  > I have a site that went into Yahoo almost immediately as well as
>>  other Search Engines.
>
>No-no-no-no. Yahoo IS NOT a Search Engine, it is a Directory. A Search
>Engine returns results based on the  the text it indexs in in your
>pages, a Directory returns results based on the text of it's categories,
>and your sites title and description.
>
>>  Am I lucky or do I just have
>>  the right category.
>
>Lucky and right directory. When you typed in the search terms blues and
>jersey, look at three things that I saw when looking at the returns of
>your results:
>
>Category has the word: Jersey
>
>Title has the word Jersey and Blues
>
>Description has the words blues, Jersey
>
>FYI: I just looked at your site, and noticed that you have as the
>description, JSJBF. Be aware that some of the Search Engines will allow
>you to create the description that they show if you provide it here. I
>provides no ranking boost, but it does provide a better description of
>what a page is about than that derived from the text of your page hacked
>up by the Search Engine.
>
>The key to this success is that the title, the description and the
>category all matched nicely. for instance, if your site had the company
>name of:
>
>Cool Tool
>
>Then that would have ended up as the title--WHACK! - the title now
>doesn't have the words Jersey and Blues. FYI: Yahoo and other
>Directories like to have the name of the company be the name of the
>Domain Registrant. For instance, Whois through Network Solutions shows
>that the name of the company is Jersey Shore Jazz and Blues Foundation,
>and the title of your site is exactly the same. So often people will
>have the registrant name and the name of the site be two different
>things (like calling your site Cool Tool).
>
>So one way to replicate it is with having the title of the site, or the
>name of the company have the search terms that people would use to find
>your site.
>
>This is not always possible (grin). For instance, if you get a site
>named Blues Brothers and it's registared under Tools 'R Us and the site
>is about manufacturing sprockets, well, you simply are not going to have
>the same success. Sadly, a search for Blues if the title is has the
>brothers last name in it (the Blues), will come up if someone searches
>for Blues (grimace).
>
>The other thing that helped you is that when the page first loads, in no
>uncertain terms do you describe you site as being about jazz and blues
>on the Jersey shore. So many sites get so bloody coy about what they are
>about when the page first loads. The editor for Yahoo had absolutely NO
>problems in determining that your site was exactly what it said it was.
>This may seems strange, but I've know many customers who want the
>visitor to their site to ''discover'' what the site is about by
>''exploring'' their site by clicking on ''special'' links so that they
>will have a sense of ''fun'' and ''discovery''.  ACK!!!
>
>
>
>--
>
>
>Jim Tom Polk -:- jtpolk(at)texas.net -:- http://camalott.com/~jtpolk/
>	''You might as well fall flat on your face as
>	  lean over too far backwards.''      --James Thurber--
>    "The Universe is run by the complex interweaving of three
>           elements: energy, matter and enlightened self-interest."
>  		- G'Kar  "Survivors"

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