ROI from advertising?

 Ann
 I use a program that will handle *all* you want it to.
 It's not free but it's not expensive either ($1 for the first $17 per
 month)
 and there are other uses as well
 Take a look at www.roibot.com/r.cgi?R27051_campaign
 Hope this helps
 Regards
 Andy Frain
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 ----- Original Message -----
 From: Ann Ezzell <amcbainezzell(at)alum.mit.edu>
 To: <hwg-business(at)hwg.org>
 Sent: Thursday, January 04, 2001 2:30 PM
 Subject: ROI from advertising?



 Any suggestions for how to track how many site visitors found a web
 site from a print or radio ad?

> > >Some background about the nature of our site:
> > >It is not an e-commerce site. Our company offers customized training
> > > and engineering services. While we do have some products that we sell,
> > > we do not sell them directly from our site, but provide them as part
> > > of customized solutions. The purpose of the site is primarily to
> > > inform people about our capabilities, and to encourage them to contact
> > > us so that we can start establishing a relationship with them.
> > >
> > > For a while, we had a popup survey that asked how people heard about
> > > our site. We averaged 22 responses a day  (our current average visitor
> > > sessions per day = 264, and we only popped up the survey once per
> > > cookie-enabled visitor, whether they answered or not). Then we got
> > > complaints about the "unprofessional" nature of the popup survey -
> > > from within our company, not from site visitors - so we switched to an
> > > opt-in survey.
> > >
> > > Our response rate dropped drastically - fewer than 20 in a month. This
> > > low response rate persisted even when we offered a drawing ($50 gift
> > > certificate to giftcertificates.com) and animated (single-loop) the
> > > survey button.
> > >
> > > We would REALLY like to know how many site visitors come to us as a
> > > result of seeing a print ad.
> > >
> > > We have thought about:
> > >
> > > 1. Using a unique URL in the print ads (eg, www.ourcompany.com/info/),
> > > and having that page simply redirect to the home page - but as part of
> > > the redirection, we could log an "ad hit".
> > >
> > > 2. Using a modified domain name for the ad URLs (eg,
> > > info.ourcompany.com/).
> > >
> > > 3.  Using a specific URL for each type of ad (eg,
> > > www.ourcompany.com/powerplants/, www.ourcompany.com/reliability/), and
> > > having an ad-related page with links to information we think that
> > > people responding to that ad might find useful.
> > >
> > > Any suggestions will be appreciated.
> > >
> > > Thanks!
> > >
> > >
> >
> >
>

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