Re: Co-op

Went to De-Walt's web site. Found the retailer section.
http://www.dewalt.com/us/retailers/

There are links to online retailers, as well as, brick and mortar stores.
Is your client listed here?  This is usually what suppliers offer in the way
advertizement.  Sometimes they charge to have the retailer mentioned.


----- Original Message -----
From: "Ben Ocean" <lists(at)TheWebsons.com>
To: "Elizabyth Burtis-Lopez" <elizabyth(at)earthlink.net>
Cc: <hwg-business(at)hwg.org>
Sent: Saturday, October 21, 2000 4:16 AM
Subject: Re: Co-op


> But does anyone know of co-op for developing smaller Web sites? For
> example, if I have a local Do-It Best center that has co-op with DeWalt
> Tools, will DeWalt pay a portion of the cost of developing the Web site
for
> their retailer out of that retailer's co-op? The model you outline is
> admirable, but it's tied to performance (which, I'm guessing, is probably
> why it got funded and my suggestion would not, but I'm asking :)
> BenO
>
> At 10:03 AM 10/20/2000 -0700, you wrote:
> >Yeah, this is done. I used to be the advertising production manager for
> >DEN and
> >we had several large companies commit a pretty decent amount of change
for
> >"sponsoring" different sections of the site. The sponsors' logos would
appear
> >on those sections and would be tracked like a banner ad. However, they
would
> >count impressions rather than click throughs (since there were no links).
The
> >sponsors would also have small commercials that would run at the
beginning of
> >the shows (these would be 10 secs long usually or less) and these were
tracked
> >as well. We also created all of the advertising which included banner
ads,
> >rich
> >media ads, "den"mercials, and promotional web pages which would link from
the
> >banners.
> >
> >Cheers,
> >
> >Elizabyth Burtis-Lopez
> >
> >Ben Ocean wrote:
> >
> > > Hi;
> > > My background is advertising. We used to get *lots* of money from
national
> > > sponsors who would pay a big chunk of the ad schedule of my clients to
have
> > > their names and products featured. Does anyone have any experience
doing
> > > something similar with Web site design? Are there any resources on the
> > > subject? Pointers?
> > > TIA,
> > > BenO
>
>

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