Re: back door

by Ivan Hoffman <ivan(at)ivanhoffman.com>

Date:	Fri, 10 Nov 2000 06:05:14 -0800
To:	Molly <Molly_Brewer(at)brown.edu>, hwg-business(at)hwg.org
In-Reply-To:
	todo: View Thread, Original

At 08:04 AM 11/10/00 -0500, Molly wrote:
>What does the group think about linking directly to relevant content 
>(often on the 2nd or 3rd level down on someone else's web site), do 
>you think it's only proper to link to the home page and let the end 
>user try to find their way to the info, or do you think it's OK to go 
>through the "back door" and directly to a subpage?

There are cases in this area dealing with commercial linking and in at
least one instance, such linking was held to violate the rights of the site
to which the link pointed.  The legal theory is that by bypassing the other
levels, the linked site loses advertising revenue based on impressions
and/or click throughs.

Linking should *always* be done with the permission of the linked site.  I
realize this seems contrary to the original intent of the Internet but
there is no original intent of the Internet any more.  It is an evolving
medium and as such, new ideas are now relevant.

IVAN HOFFMAN, B.A., J.D. 
Attorney At Law
Lawyering With Integrity (sm)
Internet Law, Copyrights, Trademarks, Publishing Law, Corporate Training
and Online Education Law, Web Design Law, Recording and Music Law.  *A 5
Times Award-Winning Site.* http://www.ivanhoffman.com

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