Re: The State of Search Engines

At 07:48 AM 10/2/00 -0500, Judith C. Kallos wrote:
>Hey, all!  ;-)
>
>Can we talk about these beasts?  I am way curious to hear other's opinions 
>and experiences.....   ;-)
>
>Handling client expectations and bringing them down to reality about how 
>these animals work, including the oh so popular spam "Top 10 Search Engine 
>Listings Guaranteed" is requiring more of my time than ever.  I study 
>everything I can get my hands on, have test sites out there to confirm 
>suspicions, receive Search Engine Watch, etc.  Still and all, I have 
>several questions that I have been pondering that I would be most 
>interested in hearing others opinions/experiences:

 >- snipped -<

>Thoughts, experiences, comments, perls of wisdom welcome!   TIA! ;-)
>/j

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Hi Jill,

Sounds like you are doing all the right things, which is usually the 
starting point for a discussion like this, although you did not mention 
I-Search, which is another good resource on the topic - it is one of 
Audette Media's digests:

SUBSCRIBE:
http://www.adventive.com/subscribe.html
"The I-Search Discussion List"
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We have found that the majority of good traffic comes not from the top 
search engines, from targeted directories, industry portals, associations, 
etc. There is one great story about a company that got instant traffic to 
their brand new site - that saved their business in a slow year. This 
happened because an industry association they belong to has already got all 
the search Engines covered, with great listings. All they had to do was get 
listed on the associations site ($70 a year or something) - and Voila! 
instant targeted traffic.

There is a rumor spreading around, dredged from a recent survey (that costs 
$4,000 bucks, I don't know anyone who has bought the survey), but according 
to the survey, 46% of people looking for *new* websites use Search Engines.

To me it sounds like the age of the vertical portal is dawning :).

Cheers


Kevin A. Jackson, Webmaster
mailto:kevin(at)biz-zone.com

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