Re: sole proprietors, what do you call yourself

>This is a small but ever-present question.  As a sole proprietor of my own
>business, I feel rather pretentious calling myself the CEO, but the need for
>a title keeps arising.  What do others do?

         No matter what you call yourself, though, as a sole proprietor, 
you're exposing your personal assets if a claim is made against your 
business.  Avoiding (or trying to avoid) that exposure is the primary 
reason many people do not conduct business as a sole proprietor.

         See:
"How to Form a Business, Part 1: Overview and Sole Proprietorships," 
http://www.gigalaw.com/articles/gall-2000-02-p1.html

and other articles listed at http://www.gigalaw.com/articles/businesslaw.html

Doug Isenberg, Esq.
Editor & Publisher, GigaLaw.com
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