RE: Venting and Suggestions on How To Avoid

by "Judith C. Kallos" <webmaster(at)theistudio.com>

 Date:  Fri, 05 May 2000 08:42:16 -0500
 To:  hwg-business(at)hwg.org
 References:  electronicsurfer aol
  todo: View Thread, Original
<random thoughts>

What do you want your business to be?  What are you good at - truly?  What 
type of projects and disciplines do you enjoy and want to excel at?  Learn 
to identify the projects and folks you can make successful and enjoy 
working with and target them - sell to /them/.  Know you just simply cannot 
be everything to everyone - so don't even try.  Quality clients look for 
specialists - generalists are a dime-a-dozen and simply do not command the 
value perception.   /That/ is how you avoid these type of situations.

When first starting out, all of our businesses are ambiguous in direction 
and specific goals other than, of course, making money. ;-)  It soon 
becomes clear that the money you can make isn't everything.  If you really 
make an effort to analyze your prospects, your books, your services, your 
partnerships, it becomes very clear where your profit margins are - and in 
some case are not.   You need to know this information intimately!  Evolve 
your business continually to make it one that 12+ hour days go by in a 
flash and before you know it, it's Friday again.  ;-)  This is accomplished 
by knowing who /you/ are, what you want to do, where you want your business 
to go - and with whom.  Specifically - not generally.

</random thoughts>

I know it sounds hokey - but it works - and you soon find you are having a 
blast doing what you love with folks you're proud to work for - all the way 
to the bank.

;-)
/j

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