Re: Print Yellow Pages

Howdy!

I was in three different yellow pages, in three different areas for years 
and cancelled them all last year.  Yes, you can get a relatively 
inexpensive ad the first year - but it skyrockets the next year.

What Phil mentioned was true with the quality of leads I received as 
well.   I did not garner one single Web contract from 3 years in these 
books with display ads.  The /only/ calls we received were from folks with 
questions about local connections and AOL  The few that were interested 
were "price shoppers" and those never lend to long term successful 
partnerships with this gig.

I have found that those not yet online - at all - are those the most 
difficult to produce sites for because of very little exposure to 
technology.  You then have to give them Computer 101 and Internet 
101.  These are the most support intensive clients you can find and are the 
ones that tend to migrate to the yellow pages for phone numbers.  If you 
don't mind spending your time being information central for the folks not 
yet online  - you may luck out.  Heck, one contract could pretty much cover 
the cost of the ad.

I found that the Service Ad sections of your local newspapers give you a 
great bang for your buck and you can then target your market more 
effectively.  The best generators of all though are word of mouth and 
networking.  ;-)

HTH!
/j

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