RE: Need help with quote
by Ivan Hoffman <ivan(at)ivanhoffman.com>
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Date: |
Thu, 18 Jul 2002 07:13:25 -0700 |
To: |
<hwg-business(at)hwg.org> |
References: |
yahoo |
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todo: View
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Original
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All creativity is unique. One designer is not interchangeable with any
other designer. It's not like shopping for beans. It's the same with all
"art." What makes one artist "better" than any others? Marketing. The
more people *believe* one artist is better, the more that artist is
better. There are no objective standards for "better."
It is the designer's job to *market* him or herself in such a manner so as
to get others to *believe* that this designer and this designer alone can
do this job and that price and price alone should not be the determining
factor.
Designers should read "Dignity For Designers" on my site at
http://www.ivanhoffman.com/dignity.html
IVAN HOFFMAN, B.A., J.D.
Attorney at Law
Lawyering With Integrity
Internet Law, Publishing Law, Copyrights, Trademarks, Corporate Training
and Online Education Law, Web Design Law, Music Law. *A 6 Times Award
Winning Site.* http://www.ivanhoffman.com
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