RE: Need help with quote

by Ivan Hoffman <ivan(at)ivanhoffman.com>

 Date:  Thu, 18 Jul 2002 07:13:25 -0700
 To:  <hwg-business(at)hwg.org>
 References:  yahoo
  todo: View Thread, Original
All creativity is unique.  One designer is not interchangeable with any 
other designer.  It's not like shopping for beans. It's the same with all 
"art."  What makes one artist "better" than any others?  Marketing.  The 
more people *believe* one artist is better, the more that artist is 
better.  There are no objective standards for "better."

It is the designer's job to *market* him or herself in such a manner so as 
to get others to *believe* that this designer and this designer alone can 
do this job and that price and price alone should not be the determining 
factor.

Designers should read "Dignity For Designers" on my site at 
http://www.ivanhoffman.com/dignity.html


IVAN HOFFMAN, B.A., J.D.
Attorney at Law
Lawyering With Integrity
Internet Law, Publishing Law, Copyrights, Trademarks, Corporate Training 
and Online Education Law, Web Design Law, Music Law.  *A 6 Times Award 
Winning Site.* http://www.ivanhoffman.com

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