RE: Commercial - Fabric Store (Req. Critique)

Hi Dave,

I took at look at your quilting site, and I liked it a lot. Images were very
clear and appealing, loads fairly quickly, even at 28k. No problems
navigating.

As a suggestion, I thought you might repeat the "view cart/checkout"  button
alongside EACH ITEM, and certainly at the TOP. Some potential customers may
get lost before they find their way down to the foot of the page. The kind
of people who sew their own quilts may not be so computer literate as to
know there just has to be a checkout option somewhere, if only they keep
looking!

Also I found the "Buy now" button slightly confusing - "Add to cart" may be
better wording. I expected to be taken to my shopping cart for reviewing the
item and checkout once I hit that!

HTH

Marion

MSIE 4.01, NN 4.04, 28k modem, 24 bit Color, 1280x1024 with Large Fonts
--------------------------------------------------------

Marion Podolski

Podolski Consulting: Business Analysis and Web Design
Visit us at http://www.podolski.com



> -----Original Message-----
> From: owner-hwg-critique(at)hwg.org [mailto:owner-hwg-critique(at)hwg.org]On
> Behalf Of Dave
> Sent: Thursday, March 04, 1999 3:22 PM
> To: hwg-critique(at)hwg.org
> Subject: Commercial - Fabric Store (Req. Critique)
>
>
> Hi,
>
> I have done a site for a local fabric store. The good news is that
> it got listed fairly highly in my target category ("quilting fabrics") in
> some of the major search engines MSN, Alta Vista, even Yahoo
> -- and traffic looks OK (?). The bad news is that orders are trickling
> in at a rather slow rate. (You can order online using a shopping cart
> and secure server).
>
> I've had a few friends look at the site and even place dummy orders,
> and they haven't had any major complaints. Just wondering if
> something about the site is giving customers cold feet.
>
> I'd appreciate any feedback, suggestions, etc.  Does the site seem
> user-friendly?  Does it load fast enough? Is it easy to find what you
> want? Would thumbnail pages be better? Any criticism welcome.
>
> The URL is http://www.clothcottage.com/
>
> Thanks in advance.
>
> Dave Alders
> Tags to Riches Web Design
> info(at)tagstoriches.com
>
>
>

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