Re: Those F*@$!*&% pop up ads.

Btw, another thing that helped our case was when we compared the cost's of
having a developer do marketing research compared to the costs of having a
marketing employee do marketing research.   Generally, developers make a LOT
more money than marketing personel.

This also helps in case things start going their way, once they start
getting those marketing smirks, blurt out "Yeah?  Well I make a LOT more
money than you do!"

Andre L Crane andre(at)terracrane.com http://www.terracrane.com
----- Original Message -----
From: "Mike Taylor" <lonewolf(at)one.net>
To: <hwg-languages(at)hwg.org>
Sent: Wednesday, October 24, 2001 10:11 AM
Subject: Those F*@$!*&% pop up ads.


> My boss just forwarded a message from our company CEO basically stating
> that "You know, more and more sites are using those pop up ads that appear
> underneath the homepage...maybe it's time we started using these, too"
>
> I can't believe companies work under that mind set, without hearing the
> evidence or using common sense.  I know sites like MSNBC.com and others
> are now pummeling us with those X10 banners that appear in the background,
> but how many of us actually click the damn things and order something?
>
> I'm looking for ammunition --concrete proof-- to back up what should be
> obvious.  If anyone knows of a site with statistics on just how many
> people are likely to click on these things, can you pass it
> along?  Marketing departments are amazing in that they go headfirst into
> some idea like this, without looking at the stats, but if you are against
> the idea, they ask you to back up your side with statistics.
>
> Mike Taylor
>
>
>
>

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