Re: Posting graphics for print use

I have had a little experience with this most notably with LA-Z-Boy
Furniture and Toyota.

They have image galleries on the web for graphics people like myself to
access. The format is usually a standard web JPG thumbnail with links to a
high-rez jpg AND an EPS that is zipped.

JPGs regardless of low level of compression are a bitch to edit and you must
provide an uncompressed TIFF or an EPS. If the image is EPS and has some
text, it must have been converted to curves first or the font file must be
in the archive package.

I think you will find that the average uncompressed TIFF is way too big
(about 4 mb for a standard photo).



----- Original Message -----
From: "Moe Rubenzahl" <moe(at)maxim-ic.com>
To: <hwg-techniques(at)hwg.org>
Sent: Friday, February 25, 2000 1:56 PM
Subject: Posting graphics for print use


> We want to post graphics on our web site, suitable for magazines to
> download and publish. Questions:
>
> 1. FORMAT: JPEG, TIFF; CMYK, RGB; DPI
>
> What format should we use? We are presently using high-quality JPEG,
> 300 dpi, CMYK; typically 250K for a 4x5 inch image.
>
> I think 300 dpi is overkill but apparently that's what at least one
> magazine asked for; not sure what is industry-accepted.
>
> Not sure about CMYK either -- one problem is that if a user clicks on
> the JPEG, they see a very bad image as the browser doesn't recognize
> CMYK.
>
> Maybe should use TIFF? And if so, how should we encode? LZW
> compression? I know this used to be problematic, especially
> cross-platform.
>
> 2. ENCODING: JPG, SIT, SEA, ZIP, EXE
>
> We have the raw JPG up there and problem is most users click on the
> link. They get just the upper left corner (since it's 300 dpi) and a
> bad on-screen image (since it's CMYK). We can tell them to alt-click
> or option-click to download rather than view but few will follow the
> directions.
>
> I'm thinking we should have them archived in Zip and StuffIt.
>
> 3. WHAT OTHERS ARE DOING
>
> I surveyed the web and found a very low level of care given to this,
> even in press pages of vendors like IBM. Most posted a simple link to
> an RGB JPEG, about 500 pixels wide, and left it at that.
>
> IBM had JPEG and TIFF links (not sure how they were encoded).
>
> Apple posts BinHex encoded TIFs (can Windows users get at these??).
> Their images are Mac-TIF, LZW compressed, RGB 272 dpi.
>
> No one used ZIP or SIT. Looks to me like everyone has skirted the
> resolution issue entirely.
>
> Anyone have experience with this?...

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