Re: The search for widgets
by "Lauren Hanka" <bluejay(at)starband.net>
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Date: |
Wed, 7 Nov 2001 20:24:49 -0800 |
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<hwg-techniques(at)hwg.org> |
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How about if the Web site prepared *first* is by a company who specializes
in preparing individual, and *very* generic-looking Web sites for the myriad
"Widget" businesses, promoting those sites through its own Web site? How
then, does a particular business who is listed on this
www.widgetssonline.com fair with the indexes when it strikes out on its own
with an *independent* (and much more visually appealing) Web site?
Thanks for your thoughts IA,
Lauren
> Our experience has been that this is ineffective. You'd be better
> off focusing your efforts on one domain. Doing otherwise tends to dilute
> the impact of your "primary" domain name and causes confusion from your
> customers when they are thrown multiple domains or redirected from one to
> the other.
>
> Mike
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