Re: Posting graphics for print use

by "Tom Keatley" <tom(at)piedpiper.com.au>

 Date:  Sat, 26 Feb 2000 22:34:17 +0800
 To:  <hwg-techniques(at)hwg.org>,
"Moe Rubenzahl" <moe(at)maxim-ic.com>
 References: 
  todo: View Thread, Original
Hi .....I am not very experienced with WEB publishing (but I am learning)
but I am experienced in PRINT publishing (having worked in the field for the
last 10 years) so to that end.....

> 1. FORMAT: JPEG, TIFF; CMYK, RGB; DPI
The most versatile format to use would be TIFF, CMYK, 300DPI scanned 1 to 1
ratio for printing purposes
JPEG by their very nature are a compromise wheras a TIFF will give you the
true colours as scanned.

The CMYK is not as important but the downloader may appreciate the graphic
having been pre-converted to CMYK and (I havent tried this) the file size
difference would not be that great. Just make them aware that they are
downloading a CMYK or RGB image though

> Not sure about CMYK either -- one problem is that if a user clicks on
> the JPEG, they see a very bad image as the browser doesn't recognize
> CMYK.

I think you will have to provide 3 or 4 different images (I have seen this
done many times) where the user can select the quality based on the time
they wish to wait for an image (download time)

Put up a JPEG so that they can view the image in a reasonable time at 72DPI
sized so they can view comfortably.

They will know the size they wish to use the image so if they want to cover
a whole printed page with your graphic they will want the highest quality
wheras if they want to use it say for a small ad they wont want the image
quite so large

As far as compression goes the graphic should be uncompressed but stored in
Zip and StuffIt.archives (these being the most popular for mac and PC

Best of luck...let me know your URL....I use stock graphics quite a bit....

Tom Keatley

Pied Piper Promotions
tom(at)piedpiper.com.au

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