Four good reasons: 

First, using <h3> (or more accurately, using h1, h2, h3, etc. in the proper
order on a page) combined with style sheets lets you update the formatting
on your site without having to go back into every file to change font size=3
to font size=4, for example.

Second, visitors with text-only browsers will see the proper hierarchy of
your information instead of just plain lines of text.

Third, Search engines will be able to see that information in your headings
is more significant than plain text.

And finally, using headings properly (that is, not skipping from h1 to h3,
and not using headings simply because their default font size is to your
liking) is good editorial practice.

---------------------------------------------------------
Chuck Evans
Web Marketing Manager
Captura Software, Inc.
(425) 424-1155
chucke(at)captura.com
www.captura.com


-----Original Message-----
From: Peter Benoit [mailto:pbenoit(at)triton-network.com]

In a HTML document, please explain to me the difference.  The
results would be the same, so why the technicality?  If it's a heading fine,
a heading is nothing more than preformatted text isn't it?  So why would it
really matter if you used <H3> or if you used <FONT SIZE=3>.  Maybe if you
were doing something special with the page via scripting fine, but for the
standard ordinary web page I wouldn't think that such a differentiation
would matter.

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