Ask the banner firm for a list of the click-throughs. Surely they kept
track, right? ;)

You might try checking around the net for any info pro or con on these
firms. I recall once visiting a site that rated banner exchange services.
Maybe there is such a thing for pay-for-banner firms?

I'd report them, if possible.

---------------------------------------------------------
Chuck Evans
Web Marketing Manager
Captura Software, Inc.
(425) 424-1155
chucke(at)captura.com
www.captura.com


-----Original Message-----
From: Nancy Whittley [mailto:jnwhittley(at)fuse.net]
Sent: Thursday, June 01, 2000 11:34 AM
To: Chuck Evans; HWG-Techniques
Subject: Re: Banner Ad campaigns


Well here in lies the problem.  Between two outside stats counters
and the Server Stats, there was absolutely no increase, and the
 referrals for what they received, were all search engines.
We believe they didn't even post the banner anywhere.  How do you
prove this.  They claim according to their site stats, that the banner was
impressioned 35,000 times in 4 days, and they claim 1500 click throughs
and this site has had a total visitor count of 500 for the month.  All
trackers are reflecting the same numbers.  My client is extremely unhappy
and now wants to report them to someone.  Do you suggest the BBB?
or is there another entity that checks on these things?

Nancy
Cincy Web Design
http://www.cincywebdesign.com

----- Original Message -----
From: Chuck Evans <Chucke(at)captura.com>
To: 'Nancy Whittley' <jnwhittley(at)fuse.net>; HWG-Techniques
<hwg-techniques(at)mail.hwg.org>
Sent: Thursday, June 01, 2000 2:10 PM
Subject: RE: Banner Ad campaigns


> Yes, your site logs should show this increase. If your logs are set up
> correctly, they would also show the Referring page (which should be the
site
> where you purchase the banner).
>
> All your banner ads should point to unique pages on your site. That way,
you
> can look in your stats and see actual hits to those pages (and the IPs
they
> are from).
>
> ---------------------------------------------------------
> Chuck Evans
> Web Marketing Manager
> Captura Software, Inc.
> (425) 424-1155
> chucke(at)captura.com
> www.captura.com
>
> -----Original Message-----
> From: Nancy Whittley [mailto:jnwhittley(at)fuse.net]
>
> This is off topic, so if you have a better place for this to go let me
know.
>
> I have a client that has been buying into banner ads.  It seems, that once
> paid for, the banners are supposedly shown, and the money is gone in
> a day.  When checking THEIR stats, it shows banner exposed 35,000 times
> and 1,500 click throughs.  Now, I am not really savvy on the banner ad
> things,
> but wouldn't their site stats also reflect a huge increase in hits at this
> period
> of time too?  Because we use two different stats counters, along with what
> their server has, and the numbers just are not there.  They claim that in
a
> matter
> of two days 1500 click throughs happened.  But they have not even had a
> third
> of that in visitors for the month.  So is this a scam you think?
>
> One company showed hits, from their own site only, and it ate up the money
> with in one hour.  That one we are convinced they have their own people
> sitting there clicking through on the links themselves, and racking up the
> charges.
>
> Anyone else had any experience with these services?  I know one of the
FREE
> banner links, when there where click throughs, it showed on my stats.

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