URL length

by John McConnell <form(at)narwhaldesign.com>

Date:	Tue, 12 Feb 2002 09:05:56 -0500
To:	hwg-techniques(at)hwg.org
	todo: View Thread, Original

Hello everyone,

I have been going back and forth with a client about the length of a 
url for his new website.  According to an Alert Box from Jakob 
Nielsen that's 3 years old, he says names need to be short and easy 
to type.  Makes sense.  But, since people are more and more using 
bookmarks and search engines to find sites, I'm wondering if it's ok 
now for urls to be much longer and descriptive so they can be used in 
ads.  My client wants to use the url in ads and that would be the 
name of the company as well.  For instance, 
www.VermontBeautifulApartments.com instead of www.vba.com?

I was the one saying it needs to be short, but maybe it doesn't.  Any insights.
-- 
John McConnell
Narwhal Design
126 Covered Bridge Road
North Ferrisburgh, VT  05473
802.425.7037
john(at)narwhaldesign.com
http://www.narwhaldesign.com

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