Re: html email

by Moe Rubenzahl <moe(at)maxim-ic.com>

Date:	Mon, 20 Nov 2000 13:08:48 -0800
To:	<lead(at)sunshineband.org>, <hwg-techniques(at)hwg.org>
References:	sunshineband
	todo: View Thread, Original

>I've got a client who wants to send html email newsletters, and I haven't
>the foggiest idea where to start.

A clip I saved once:

>>I covered HTML email publishing in detail in a five part series for
>>http://Ezine-Tips.com/ . The series basically goes over using Lyris
>>software and its ability to pre-define certain email headers (most
>>notably "Content-Type") to accomplish sending HTML to the widest
>>variety of email platforms. I also touch on the pros and cons of
>>HTML in email, optimizing your HTML code for email delivery, and
>>setting your messages up so recipients can easily switch to the
>>text version if they're unable to view the HTML correctly.
>>
>>This article series is accessible here:
>>http://Ezine-Tips.com/articles/format/
>>
>>I'm an advocate of HTML email, at least until something better comes
>>along for delivering more than text through email. But more than that,
>>I'm in support of giving readers a choice: Every HTML newsletter I
>>have anything to do with from a production standpoint also has a
>>plain text option. Some people are dead set against anything *but*
>>text in email, and I'm not about to eliminate these folks from my
>>audience if I don't have to.

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