Re: Commercial site - RGA

>RE:> www.rga.co.uk<


The first suggestion I have on your site is to re-focus. Right now, you're
looking at things from your perspective, not that of your customer. If I
were visiting, instead of critiquing, I'd have turned away at the picture of
your building. Your building has nothing to do with your product.

<soapbox>
I see this all too often -- a graphic put on a site that does nothing to
advance the purpose of the site. IMO, if your graphic isn't contributing to
your purpose, it's detracting from it! Same goes for sounds, animations,
banners, all of it. If it doesn't enhance the message, it's in the way.
</soapbox>

Navigation:
    You don't need your home page button on the home page. However, I do
like the layout of the internal pages' navigation bars, near the top right.

Overall:
    There isn't much information here. One example: remember you're speaking
to a worldwide audience. To me, a folder is something made out of heavy
paper that you store other papers in. I'm sure your neighbors understand
what a folder is -- but it would be nice for some explanation of what it is
you do, and what these "attachments" attach to.

With some re-focus, and perhaps pictures of the people in your factory
making your products, you could have a nice start on a site. Just remember
to look from the outside in -- a skill that isn't easy, but can be learned.

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