Re: Print Yellow Pages

For me, it is a given to list your business in the Yellow Pages.  People who
contact you through this are "warm" customers or they wouldn't be making the
effort to look.

This is my first year to use display ads in the Yellow Pages and I have
already had some calls.  None of these have turned into clients yet but it
has helped generate "traffic," in a sense.

It has also helped me to modify advertising in other areas based on
misconceptions of some of the people who have called (i.e. thinking I am an
ISP instead of a web design and hosting service).

Don't go overboard with it, just try it.  First time customers can get some
pretty good deals on display ads, sometimes with discounts of 25%-45%.

HTH

/Garry

Garry W. Harrell
www.bizmind.com
www.ardmoreonline.com
www.handtech.com/garry
----- Original Message -----
From: "Heather Clark" <iris777888(at)hotmail.com>
To: <hwg-business(at)hwg.org>
Sent: Tuesday, August 08, 2000 5:25 PM
Subject: Print Yellow Pages


> We are still small with each of our clients under the $1K range and are
> considering a yellow pages ad/listing. It seems like a given to me that I
> should have our business name, phone and URL in at least one of the yellow
> page directories. I'd like to know from other small businesses, do you
> advertise your services in the printed yellow pages? Is it worth the money
> you paid for the ad, or do you get more business from word of mouth
> referrals, search engines and your web site?  It seems like right now all
of
> my new clients are referrals from current clients, but who knows what
> business I could drum up from the phone book? On the other hand, a lot of
> larger businesses use the big display ads in that section and my ad may
just
> get lost in the sea. Advice anyone?
>
> Thanks!
> Heather
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